Swizzels offers tips to wholesalers ahead of Veganuary

With Veganuary 2023 shaping up to be the biggest yet, Swizzels is offering advice to wholesalers that are hoping to appeal to customers ahead of the challenge.

Last year more than 629,000 people signed up to the challenge to try a vegan diet for the month of January, and 83% of the Veganuary participants planned permanent diet change.

Swizzels top tips for wholesalers for Veganuary 2023

• Prioritise stocking the right range of vegan sugar confectionery

Customers will be looking for a variety of products, from single confectionery to on-the-go pack formats to sharing bags. Stocking the biggest and best brands will drive a strong rate of sale and therefore profit.

• Highlight value ranges

As over 53% are having to reduce spending to pay their bills (TWC), value-for-money confectionery continues to be a hugely popular choice for shoppers, particularly as financial circumstances have changed post-pandemic. Also, with HFSS regulations now in force in retail environments, stocking vegan suitable PMPs will attract retailers looking to drive impulse purchases that will be lost from till points, free-standing display units and percentage-off offers.

• Create a Veganuary display

To maximise sales opportunities, wholesalers should create a Veganuary display in a high-traffic and visible area during January to prompt retailers.

In 2022, Swizzels’ Veganuary sales were up by 22% year on year (IRI).

Swizzels is in its fourth year of running a consumer marketing campaign in support of Veganuary, with the key focus message ‘All These, All Year, All Vegan’ to promote the extensive range of vegan sugar confectionery that it has to offer all year round.