Swizzels launches Halloween campaign to prompt awareness
Swizzels has launched a ‘Scared or Prepared’ campaign for the Halloween period.
The supplier, which makes more than one billion sweets for Halloween, has launched a short promotional film showcasing the familiar panic many households face as they are reminded it is Halloween night by a trick or treater turning up at their door.
The film is part of an integrated social media and PR campaign aimed at ensuring that Swizzels is front of mind over the Halloween period.
Claire Lee, brand manager at Swizzels, says: ‘‘The message of our Scared or Prepared campaign is something so many people can relate to – at one time or another Halloween has been forgotten, only to be remembered with a dreaded knock on the door from a group of eager trick or treaters. We want to eliminate the fear and make sure consumers are prepared, not scared, this Halloween, while keeping the brand front of mind for all Halloween sweet treats.’’
