Sugro UK reveals new logo and broader focus

Sugro UK revealed a new logo and broader focus at its annual conference and trade show in Liverpool.

Sugro, which has a membership of more than 90 independent wholesalers with a combined buying power of £1.8 billion, primarily focused on impulse categories but it is diversifying its traditional business model to offer support for catering, alcohol and non-food categories to its members.

The rebranding is designed to provide an insight into the Sugro values of ‘Strength, Unity, Growth, Reliability and Opportunity’ and reflect the group’s digitalisation and diversification.

Having brought new members and suppliers on board in recent months, Sugro predicts a strong year of growth in 2023. In the first quarter, it achieved growth of 31% compared to the same period in 2022.

Sugro UK saw a record attendance at the annual conference and trade show, with more than 200 members and suppliers at the event.

Emma Senior, managing director of Sugro UK, said: “The timing of our May trade show was perfect to launch the new Sugro branding. Our design team have done a fantastic job in creating a new fresh and modern look and I very much look forward to seeing it come alive in the coming weeks and months on leaflets, our websites, letterheads, etc.”

Published Date: May 19, 2023