Sugro UK introduces Drive Your Sales retailer guide

Sugro UK has introduced a retailer guide aimed at providing category guidance, seasonal advice and updates on legislation.

Based on expert and statistical research and data, Drive Your Sales offers insight into changes in consumer behaviour during key periods and how these behavioural trends can be accommodated to raise revenue.

The first edition also includes information on Easter and Ramadan products that retailers are encouraged to stock to maximise their sales and profit.

Sugro’s wholesale members already work closely with independent retailers to ensure that they are stocking the correct core range to maximise sales and profit, and Sugro’s head office team are confident that Drive Your Sales will provide further support that retailers are looking for.

Sugro’s head of commercial and marketing Yulia Petitt said: “Sugro has had 17 consecutive years of growth and it continues with its strong performance in 2023, with year-to-date growth of 31% compared to the same period in 2022.

“We at Sugro are committed to ensuring that our members have access to all necessary tools and technology that would allow them to compete in this challenging marketplace. With Sugro members supplying over 16,000 retailers nationwide, the new Drive Your Sales initiative seems to be the next logical step for the group to further enhance its digital offering. Sugro will also be launching a Drive Your Sales portal in April 2023.”