The Add Vision digital signage offering includes PoS screens, menu display boards, window display screens, and indoor and outdoor LED screens. The display screens are adaptable to alternative settings catering to Sugro’s diverse membership.

By leveraging Add Vision’s content management system (CMS), Sugro UK will be able to create, edit, manage and promote supplier advertisements across participating members and their retail customer stores in line with NPD and promotions in real-time, with the aim of maximising sales opportunities and maintaining a competitive advantage.

Yulia Petitt, head of commercial & marketing at Sugro, said: “Partnership with Add Vision is a fantastic opportunity for the group to further enhance digital capability as well as optimise advertising and promotional campaigns, funded by Sugro supply partners, whilst creating personalised shopping experiences tailored to a specific customer base.

“We already offer retailers extensive support via Drive Your Sales retail educational magazine and portal, retail sample box as well as recently launched E-loyalty Reward & Recognition Scheme. Our digital signage offering will further strengthen the group Retail Club mechanic via enhanced execution excellence and in-store theatre whilst giving suppliers an opportunity to increase sales and distribution though compliance and execution.”