St Pierre Groupe has secured new listings with Bidfood, with its Pains au Chocolat and All-Butter Croissants now available to the wholesaler’s customers nationwide.
Food on the go was worth an estimated £21.2 billion in 2019 (MCA Insight) and coffee shop closures due to coronavirus fuelled strong demand for takeaway purchases, with a 13% rise in take-home hot beverages in the 12 weeks to 12 July 2020 (Kantar).
In September last year, St Pierre extended its food-to-go range, supporting the trend for ‘coffee off-site’ as time-pressured workers in particular choose to grab snacks and lunch on the go.
Scott Oakes, commercial manager at St Pierre, says: “The range was launched to foodservice in September in response to a change in consumer habits, as people increasingly took the coffee shop experience to work or home. Individually-wrapped products also offer clear hygiene benefits for caterers in the post COVID-era.
“Working with Bidfood with these two products is part of a targeted strategy to support the foodservice sector. We will be able to actively engage public sector caterers with this listing, at a time when other brands are having to take their foot off the gas. Our position has not changed throughout the pandemic – St Pierre is here, we are optimistic and we are working hard to support the industry wherever we can.”
The St Pierre brand overall experienced growth of 8% in 2020, with its gains in the foodservice and wholesale sectors “particularly impressive”, according to the company. Brand sales in wholesale have risen by 14%, while customer numbers have increased by 33% year on year despite the pandemic. There was also a first foray into TV advertising for the brand, as a partner of Scottish restaurant chain, Monterey Jack’s.
The full food-to-go range comprises six bakery treats – Butter Croissant, Chocolate Filled Croissant, Pain au Chocolat, Caramel Waffles, Millionaires Waffle and Brioche Waffle.
Tel: St Pierre Groupe 0161-946 1355