SPAR UK has added seven new products to its own-label food-to-go-range.
To capitalise on the rise of eating breakfast on the move, the group has introduced SPAR Plain Porridge and SPAR Apple & Cinnamon Porridge. They can be eaten hot or cold and are available at an introductory price of £1.50.
Also new are two new Sub rolls – Ham & Cheese and Chicken & Stuffing – priced at £3.25. These extend the group’s lunchtime offering – the most important meal mission for food-to-go.
Meanwhile, the SPAR brand snacking range has been extended with the introduction of Low Calorie Strawberry Jelly Pot (70p), Mini Lemon Drizzle Cake (90p) and Chocolate Mousse (50p). In addition, SPAR Sweet Potato Falafel with Houmous Dip (£1.59) now has an improved flavour.
Dave Wright, SPAR UK brand manager, said: “Snacking in the UK is seeing growth, with a quarter of food-to-go shoppers buying a snack on the go twice a week. With the typical convenience food-to-go consumer being younger, it is important to have a food-to-go range that not only encourages repeat business with loyal customers but offers products attractive to new customers.
“We are going to continue with our own-label new product development programme as breakfast on the move and the UK snacking market grows. With restrictions on movement still in place in many areas around the country, and our stores continuing with their role as hubs of the community, we want to make sure they are equipped with relevant tasty and exciting food-to-go products when consumers begin to spend more time outside their homes, return to work or look for convenience as they go.”
SPAR is supporting the launch of the new own-label food-to-go products with digital, social media and in-store activities, as well as providing brochures on the full range for retailers.