SPAR Scotland promotes World Athletics Indoor Champs on lorries

As an official event supporter of the 2024 World Athletics Indoor Championships taking place in Glasgow from 1-3 March, SPAR Scotland is rebranding two of its delivery vehicles with bespoke livery to promote the event.

The vehicles will travel all over Scotland delivering supplies to SPAR stores.

SPAR Scotland is also supplying products, including sandwiches, yoghurts, fruit, and nutrition bars, to help fuel the hundreds of volunteers and staff who will be working at the event over the three days, as well as providing complimentary drinks and products for the VIP areas.

SPAR Scotland has also invested heavily to support the promotion of the 2024 World Athletics Indoor Championships with social media, SPAR instore radio advertising and digital screens, point of sale, consumer competitions and PR. There will also be an instore event taking place in SPAR Garthamlock on 20 February to kick off the countdown to the championships.

Paula Middleton (pictured), head of marketing at SPAR Scotland, said: “Our vehicles travel all over Scotland delivering products to SPAR stores and the new livery on two of our vehicles is a great opportunity to promote our event sponsor status. We are excited to play our part in promoting this big occasion.”


Published Date: January 26, 2024
Category: Wholesale Industry News