SPAR Scotland prepares for the Euros with football-themed activities

SPAR Scotland is launching TV advertising, marketing, digital and in-store activities on 11 June to support the Scottish men’s football team in the lead up to the UEFA European Football Championships.

Since the men’s Scottish football team qualified for the delayed Euro 2020 competition, the SPAR Scotland logistics team have been busy preparing to ensure stores will be fit to support customers during the Football Championship.

Colin Chapman, CJ Lang’s distribution director, said: “Over the last 12 months we have seen record volumes go through our depot in Dundee. At times it has been a challenge to keep stock flowing but we are very excited to have everything in place to support our independent SPAR retailers and stores during the Euro 2020 championships.

“There are a significant number of in-store activities and promotions planned for the next four weeks and with the addition of new stores, the current good spell of weather and football fans looking to watch the matches from home, we will be working around the clock to ensure availability and delivery to SPAR stores.

“We can see customers continue to use their local convenience SPAR stores. Last week depot volume was significantly up on forecast overall and it is looking similar for this week. Ambient volumes are up 20% and frozen volumes are up 90% on the same week two years ago and very close to last year’s record week,” he added.

SPAR Scotland has recruited new drivers and warehouse operatives in recent weeks and is investing in a driver apprenticeship scheme, to ensure it meets the needs of its growing estate.

“The team are working very hard and showing great commitment to keep deliveries moving and getting stock into stores. The SPAR tartan army is ready to roll out its support for Scotland’s football team,” Chapman added.

SPAR Scotland is an official partner of the Scotland Women’s National Football Team and a Grassroots partner of the Scottish FA.

Tel: CJ Lang (01382) 512100



Published Date: June 9, 2021
Category: Wholesale Industry News