SPAR launches UK-wide Community Cashback scheme

SPAR has launched a new £100k Community Cashback scheme, which will give grants to local voluntary or community organisations and charities.

Shoppers from all over the UK can apply for a grant for an organisation or charity they feel deserves funding. All applicants need to do is share the exceptional contribution a local organisation has made to their community and what the grant would be put towards.

Applications will run until 4 May 2022 via www.spar.co.uk/community-cashback

There are 30 grants available, covering different areas of the UK. Amounts available are 5 x £10,000, 5 x £5,000, 5 x £2,000 and 15 x £1,000. Successful applicants will be visited and awarded their grant from their local SPAR representative.

In January SPAR unveiled a new UK-wide brand positioning that celebrates the unique characteristics of SPAR convenience stores.

The new brand positioning is called ‘The Joy Of Living Locally’ and this is being brought to life for shoppers in three ways: being passionate about local products and suppliers, offering value for money on customers’ doorsteps, and nurturing neighbourhoods.

The new £100k Community Cashback scheme will be the first initiative to launch the ‘nurture our neighbourhood’ pillar.

Suzanne Dover, SPAR UK brand & marketing director, said: “SPAR believes in nurturing our neighbourhoods and supporting the communities we serve. One way we are helping to do this is by giving back to local organisations that are actively working in these communities.

“We know the importance of looking after our shoppers and this will help build and strengthen neighbourhoods. We look forward to helping 30 deserving causes over the next few months.”

The campaign will be supported in-store with PoS and on all SPAR UK and RDC digital channels, with paid advertising across social media.