SPAR is exclusive convenience partner for Feastables MrBeast chocolate bars

SPAR is partnering with YouTube giant MrBeast to bring Feastables chocolate bars to the UK convenience and forecourt sector.

Working with Icon Foods, SPAR has secured a deal to be the exclusive convenience distributor of four SKUs in the Feastables range of chocolate bars from 10 July 2023 until January 2024.

Priced at between £2 and £2.49, the products are: Feastables MrBeast Bar Original Chocolate 60g, Milk Chocolate 60g,  Crunch 60g, and Deez Nutz 60g.

Henry Goodchild, SPAR UK trading controller, commented: “The entire SPAR organisation has worked together to bring this new opportunity to convenience shoppers, and our SPAR stores are thrilled to have the opportunity to be the first in convenience to supply customers with the range of Feastables chocolate bars.

“We are always looking at interesting new brands to work with and opportunities for differentiation, and this partnership is another example of how we are able to find a new and innovative way to stand out from the crowd.”

Jo Wrate, head of trading at AF Blakemore, adds: “This is another great first for SPAR. We have a proven track record of being the best route to market for disruptor brands looking to bring new products to UK convenience shoppers. This partnership reaffirms our ability to launch and deliver innovative new brands and products to consumers.

“In today’s competitive convenience market, it’s more important than ever to differentiate ourselves from our competition. We will continue to look for new products to work with and encourage businesses to speak to us if they are looking for a first-class route to market.”

The launch of Feastables will be supported in SPAR stores with a summer campaign including online activity, PoS, social media support, instore radio, and consumer competitions.