SPAR has introduced five new own-label confectionery lines, supported with in-store PoS to drive consumer awareness and sales.
Giant Strawberries, which are vegan and vegetarian friendly, Yummy Bears, and Sour Gummy Mix are all available in take-home bags, while Tilly the Turtle and Sour Flames come in impulse packs. The launch of Tilly the Turtle follows the success of the Myles the Meerkat sweets in SPAR’s range.
The packaging for the take-home products features the new design for SPAR confectionery, which takes inspiration from the traditional sweet shop style stripes.
Hannah Such, SPAR UK assistant brand manager, said: “These five new products allow SPAR to modernise and add a point of difference to the current own-label range. We will be filling gaps within our confectionery range by offering new and exciting flavours; this will give our SPAR stores a fantastic opportunity to earn additional sales.”
In total there are 36 lines in SPAR’s own-label confectionery range – 20 in the take-home category and 16 in the impulse category.Published Date: January 4, 2023