SPAR becomes official partner of Glamorgan Cricket

AF Blakemore, the wholesaler for SPAR stores in Wales and Central and South East England, has announced its new partnership with Glamorgan Cricket as an official back-of-shirt partner for the next two cricket seasons – 2024 and 2025.

The SPAR logo will be prominently displayed on the back of the team’s shirts, worn by players of Glamorgan’s first team across the Vitality Blast, Metro Bank One Day Cup and the Vitality County Championship.

The new shirt was unveiled at the Vitality Blast match v Surrey on 31 May at the Glamorgan Cricket stadium Sophia Gardens.

Sarah Ellis, group marketing director at AF Blakemore, said: “We are thrilled to partner with Glamorgan Cricket, a team that embodies teamwork, dedication and passion – values that resonate deeply with our business. This sponsorship not only allows us to support the team but also aligns with our mission to nurture our neighbourhoods through the power of sport. The partnership will demonstrate SPAR’s commitment to promoting healthy lifestyles through sport and we wish Glamorgan Cricket every success over the next two years.”

In addition to the shirt branding, SPAR and Glamorgan Cricket will collaborate on various community engagement activities and skills camps throughout the two seasons.