Sloe and toffee flavours join Red Square range

Halewood International has unveiled a new creative message for its Red Square Vodka brand, which now features two new flavours.

The ‘Life. Live it. Join it. Make it.’ campaign is spearheading a £1 million relaunch initiative and highlights the premium brand as the ‘perfect pairing for sharing and mixing with friends’.

Red Square Sloe and ToffeeThe range now includes Sloe Berry and Toffee variants to capitalise on a rising number of consumers experimenting with spirits and vodkas in the on and off-trade sectors.

Lucy Washburn, assistant brand manager at Halewood International, explains: “In recent years, the vodka fixture has stalled and a lack of innovation has left the market stagnant. We’re aiming to pioneer greater creativity with the sector and hopefully this relaunch and subsequent above-the-line support can help inspire consumers and retailers alike.”

The updated range will be promoted via PoS, PR, social media, digital, trade advertising and retail activation.

Tel: Halewood International 0151-480 8800

Published Date: November 10, 2015
Category: Product & Promotions News