Sloe and toffee flavours join Red Square range

Halewood International has unveiled a new creative message for its Red Square Vodka brand, which now features two new flavours.

The ‘Life. Live it. Join it. Make it.’ campaign is spearheading a £1 million relaunch initiative and highlights the premium brand as the ‘perfect pairing for sharing and mixing with friends’.

The range now includes Sloe Berry and Toffee variants to capitalise on a rising number of consumers experimenting with spirits and vodkas in the on and off-trade sectors.

Lucy Washburn, assistant brand manager at Halewood International, explains: “In recent years, the vodka fixture has stalled and a lack of innovation has left the market stagnant. We’re aiming to pioneer greater creativity with the sector and hopefully this relaunch and subsequent above-the-line support can help inspire consumers and retailers alike.”

The updated range will be promoted via PoS, PR, social media, digital, trade advertising and retail activation.

Tel: Halewood International 0151-480 8800