*shopt, the cash rewards app for convenience retailers, has launched a new staycation campaign to boost retailer sales in the weeks ahead, with one in three Brits choosing to holiday in the UK this year (Pru Research).
The free *shopt app connects retailers with some of the biggest FMCG brands and helps them to stock the latest NPD and core lines in store and get advice from suppliers, whilst receiving cash rewards.
Since being launched in July, the staycation campaign has already driven more than 1,000 new distribution points for brands, and the activation will run until the end of September. The activation offers big-name promotions so that stores can make the most of the summer holidays, ensuring shelves are stocked with bestselling summer core lines, such as soft drinks, the latest NPD and on-trend products such as hard seltzers.
Depending on the offer, retailers upload photos of the products on shelves for *shopt to review, engage with supplier content or provide feedback to receive cash rewards. The Staycation campaign brings multiple brands together, offering cash rewards of up to £10 per promotion. Also available through the app is exclusive supplier content, ranging from merchandising advice to brand and briefing videos, against which retailers can claim incentives.
The *shopt app, which has over 24,000 retailer users, recently conducted a comprehensive user survey, gaining feedback to help drive development of the app, the user experience, and ensure that the brand promotions are hitting the mark. *shopt is also running a digital media campaign this summer to raise awareness of the app and to increase usage.
Alexa Hester, marketing communications manager at *shopt, says: “*shopt is the original and best-established rewards app for convenience retailers. Our aim is to help convenience retailers grow their business by connecting them with brands, regardless of size of store or location.
“*shopt gives every retailer the chance to hear about new products, core lines, ranging advice and market trends – and earn rewards for stocking the products that their customers love.
“With 93% of accommodation in popular areas fully booked in the UK (Hoo Research), there is a clear opportunity for local stores to capitalise on this summer. Our staycation campaign, which features an array of topical summer products, is a fantastic way to reintroduce existing members to the app and entice new sign-ups.
“Between 100-150 offers go live every month – across multiple brands from all the categories – so there is something for everyone. The app offers an instant connection to brands, at a time that suits the retailer, at the touch of a button.”
Sanjiv Kumar, independent retailer, Olive Store, says: “I’ve found the *shopt app to be a one-stop-shop solution. It’s like having a rep in your hand and it’s great to be incentivised to feature some of the products. The Staycation campaign has already proven useful this summer, introducing me to new brands and core favourites.”
Published Date: August 9, 2021