A newly designed Selected by Tesco range of more than 160 fresh and chilled products is now available in all One Stop stores.
The products include fruit and vegetables, meat, fish, dairy, ready meals and desserts.
Sarah Lawler, One Stop stores managing director, commented: “I am proud of the work that’s gone into developing Selected by Tesco. The products represent excellent quality and are sourced from the same producers and suppliers as Tesco.
“The new branding approach provides our customers with extra confidence in the sourcing of the range.”
This month (October), One Stop is supporting the launch of the full Selected at Tesco range with a marketing campaign covering both in-store and digital activation. The campaign has the strapline, ‘Quality you can count on’.