Rustic chips are first products in Chefs’ Selections Premium Collection

The first products in the premium tier of Caterforce’s own-brand range have been launched.

Rustic Triple Cooked Chips 19mm, Rustic Chips 15mm, and Rustic Skin On Chips 10mm are now available in the Chefs’ Selections Premium Collection. These will be followed by a number of cakes and desserts in the coming weeks.

Chefs’ Selections Premium Collection has been created for operators looking to elevate their offering to meet growing consumer demand for premium dining experiences.

“The Premium Collection has its own distinctive branding and premium packaging to reflect the quality of the products,” said Rebecca Woollam, own brand marketing manager.

“We are confident that by incorporating our Premium Collection into their menus, operators can consistently deliver memorable dining experiences that leave a lasting impression on their guests.”

Caterforce managing director Gary Mullineux added: “As demand for premium ingredients and experience continues to rise, we want to support our members and their customers with a range of products that will enable them to stand out from their competition and ensure their customers return again and again.”