Refresco relaunches Ben Shaws with retro-style graphics

Refresco has relaunched its Ben Shaws brand with a design nod to traditional Yorkshire roots and much-loved flavours.

Retro-style graphics and quirky captions have been used to draw attention to the five-strong range of Cloudy Lemonade, Bitter Shandy, Dandelion & Burdock, Cream Soda and Root Beer.

The 330ml cans are recyclable, and Cloudy Lemonade, Dandelion & Burdock and Bitter Shandy are also available in 500ml and two-litre formats.

The relaunch is supported by a new-look website and regional sampling.