Red Bull launches soft drinks category tool with Bestway

Red Bull has partnered with Bestway Wholesale to create a digital consultancy tool that gives retailers tailored advice on how to maximise soft drinks sales in-store.

The online platform takes retailers through a simple step-by-step consultancy process, first asking for the store’s geographic location, followed by the chiller size – either via pre-suggested measurements or bespoke entry – followed by the number of facings per branded SKU. The tool then calculates the best SKU ratio, delivering a personalised, downloadable planogram.

The tool is available to stores in England, Wales and Scotland. It aims to help retailers remove soft drinks from their chillers that aren’t performing as well in the store’s local area and replace them with more popular SKUs to maximise profit and sales. The tool also allows retailers to access the suggested replacement SKUs through Bestway online, delivering a ‘seamless purchasing transaction from start to finish’.

In addition to offering bespoke ranging advice, the platform offers category insight and information, via a downloadable education resource, ‘Three Steps to Sales Success’.

The Category Tool will be rolled out to additional wholesale partners during 2021.

Tel: Red Bull (0203) 117 2000


Published Date: February 2, 2021
Category: Product & Promotions News