HEADLINES THIS WEEK:
– MASS MAKEOVER FOR PRIMULA DIPS
– WRIGLEY INTRODUCES SKITTLES BOTTLE
– NEW FLAVOUR JOINS GELATO GOLD ICE CREAM RANGE
– ANCHOR TARGETS FREE BAKING KITS FOR SCHOOLS
NEW LOOK, NEW TASTE FOR PRIMULA DIPS
Kavli Group has relaunched Primula Dips into the UK wholesale market with a new taste profile and a packaging redesign.
Available in five flavours – Sour Cream & Chive, Garlic & Herb, Nacho Cheese, Spicy Salsa and Thai Sweet Chilli– the range of ambient dips has been reformulated to give a more authentic, fresher tasting product.
Each flavour also has its own on-pack character, with 87% of consumers surveyed agreeing that the new designs clearly communicate Primula Dips’ flavour profiles.
Sarah Turnbull, marketing managing at Primula UK, said: “We have embraced our fun side in the redesigned packaging, which has already proved extremely popular in consumer testing. We’ve specifically redesigned our Primula Dips range to enhance our positioning as an impulse purchase.
“We know our consumers’ key drivers for purchase are flavour, understanding of ingredients and a long life, which our new packaging clearly demonstrates and gives us a clear point of difference among our competitors.”
The range, which has an rsp of £1.39, boasts a shelf life of 31 weeks and can be stored either as an ambient product or in the chilled section.
Tel: Kavli Group 0191-497 0101
WRIGLEY LAUNCHES ON-THE-GO SKITTLES BOTTLE
To tap into the growing trend for on-the-go snacking, Wrigley has unveiled a new bottle format for Skittles original Fruits flavour.
With bottles being the second most impulsive confectionery purchase format (55%, TNS), the new release (rsp £1.29) comes in a resealable red container and is available in cases of six.
As part of the brand’s multi-million-pound investment for 2015, Skittles Bottle will be supported by social media, newly designed PoS and the popular ‘Touch’ TV advert, which will run until July.
Worth over £40 million (Nielsen), Skittles is currently growing four times faster than the sugar confectionery category.
Tel: Wrigley (01782) 752094
SALTED CARAMEL FUDGE FLAVOUR JOINS ICE CREAM RANGE
Suncream Dairies has extended its portfolio of Gelato Gold ice creams by introducing a new Salted Caramel Fudge variant.
The on-trend flavour, which is made using fresh double cream and generous chunks of fudge for a rich, indulgent taste, offers foodservice operators a premium easy-scoop proposition, which can be served as a dessert or as a scooping ice-cream.
Rebecca Manfredi, managing director of Suncream, says: “This new flavour gives caterers a great opportunity to extend their ice cream menus and capitalise on current consumer preferences for contemporary flavour combinations.”
The Gelato Gold range, which now includes 10 alternative flavours, is available in five-litre scooping trays and is supplemented by a suite of PoS material, including stickers, menu cards and display boards.
Tel: Suncream Dairies (01827) 282571
ANCHOR OFFERS BAKING KITS TO SCHOOLS
Arla Foods has released a new on-pack promotion for Anchor, offering free baking kits to schools.
Every promotional pack of Anchor Block Butter and Anchor Unsalted Block Butter purchased from now until the end of May will add a 10p contribution to the baking kits, which will then be distributed to all primary schools that have signed up to the programme.
Over 6,000 schools are already registered, and each school will receive 15 kits each and the opportunity to win additional items, ranging from mini ovens to a full kitchen makeover.
Jennifer Brown, brand manager for Anchor, commented: “We are happy to have launched a scheme which will have a real effect on local communities. By purchasing Anchor, customers are also helping their primary schools to offer better resources.”
Tel: Arla Foods (0113) 382 7000Published Date: April 17, 2015