Premium nature of prunes highlighted by California Prune Board

California Prune Board has revamped its brand to highlight the benefits of California prunes.

“Market research has shown that the only thing holding people back from eating more prunes is the simple need for more top-of-mind awareness,” says executive director Donn Zea.

“California is the most reliable and consistent source in the industry for quality, size and taste.”

The new branding shows the premium nature of the product. A redesigned website with a new logo, photos and recipes is at www.CaliforniaPrunes.org.