Parfetts extends fresh and chilled offer to more than 500 lines

Parfetts has extended its fresh and chilled offer to include more than 500 lines in depot and online, and has attracted 900 customers to the range.

The wholesaler expects to more than double the number of customers over the coming months, and a key part of this strategy is a bespoke partnership with Eden Farm.

Retailers can access thousands of additional lines through the partnership. The products cater to diverse needs, including dairy, desserts, meats and plant-based options. Parfetts customers also benefit from preferential delivery agreements.

The wholesaler has also launched a range of fresh protein products under its Go Local own-label brand, with 12 new lines available in depots and through Eden Farm drop shipment.

Guy Swindell, joint managing director of Parfetts, said: “We are seeing significant growth in our fresh and chilled offer. Retailers can benefit from a high-quality, extensive range that includes fresh meat, fruit and vegetables, all designed to offer the high margins they expect from Parfetts.

“The ability to deliver orders to their stores with a next-day service is proving popular. The team is also working hard to launch meal deals and ‘meal for tonight’ options, which are coming soon.”

The employee-owned wholesaler recently announced its ninth depot in Southampton to strengthen its national footprint. The new 113,000 sq ft depot will enable Parfetts to deliver across the South Coast and into Greater London while serving cash & carry depot customers across the region.