Pampers continues fight against tetanus with on-pack promotion

To mark the 10 year anniversary of Pampers’ partnership with UNICEF, Proctor & Gamble (P&G) has announced the launch of a new ‘1 pack = 1 vaccine’ campaign.

The initiative, which will run until end of December, will be publicised on special packs across a selection of Pampers nappies and wipes.

For every pack purchased and each video viewed or shared, Pampers will donate the cost of one vaccine to help UNICEF continue its fight against tetanus.

Pampers Baby-DryThe brand’s funding has already eliminated maternal and newborn tetanus in 17 countries. However there are still 21 countries where the disease remains a threat.

John Drake, head of convenience at P&G, says: “By simply buying packs of Pampers with the UNICEF logo or by engaging with the campaign’s online content, UK parents can make a genuine difference. We’re urging retailers to support the campaign by stocking up on special UNICEF packs.”

The campaign coincides with the launch of Pampers Baby-Dry Pants – a new nappy which has been specifically designed to provide up to 12 hours of dryness.

Available now, Pampers Baby-Dry Pants can be pulled on and removed by tearing the sides, providing a quick and hassle-free solution to nappy changing.

The concept also incorporates micro pearls, which absorb up to 30 times their weight and lock wetness away.

The new addition comes in sizes 4-6, with rsps starting at £5 for a Carry Pack.

Tel: Proctor & Gamble (01932) 896000

Published Date: October 10, 2015
Category: Product & Promotions News