Premier Foods is driving awareness of its new Oxo Stock Pots with a £3 million integrated marketing campaign, highlighting the product’s ability to add depth and richness to family meals.
A TV commercial, which will air over the next four months, is spearheading the promotional push and aims to reinforce the versatility of the new premium wet stock range.
Launched in August, Oxo Stock Pots are available in a reduced salt format (rsp £1.45) and a larger eight pack (rsp £2.40). The varieties available include Rich Beef with Onion & Rosemary; Succulent Chicken with Garlic & Thyme; and Garden Vegetables with Parsley and Bay.
Tel: Premier Foods (01727) 815850Published Date: November 4, 2015