Own-label initiative launched at Bestway Batleys

A sampling programme of Best-in energy drinks has been conducted this week in 10 Bestway and Batleys depots in the run-up to Halloween. The schedule will then be repeated with other own-label lines.

The energy drink initiative was supported by a free prize draw to win £150 of Best-in vouchers with every case of product purchased.

Category manager for own-label Nick Brown said: “In sports & energy drinks, a Best-in Stimulation or Isotonic product is sold every second of every day.

“The next stage is to get a greater share of shelf presence, and one of the ways we are doing this is through the sampling campaign.”

The depots involved in the own-label programme are in Sheffield, Newcastle, Doncaster, Glasgow (all Batleys) and Abbey Road, Leicester, Manchester, Stockport, Enfield, Exeter (Bestway).