Nisa supports 12 charities with 12 Days of Christmas initiative

Nisa’s charity, Making a Difference Locally (MADL), has got into the Christmas spirit this week with the launch of its final initiative of the year – the 12 Days of Christmas.

All the good causes operate within local communities served by Nisa’s independent retailers and have been selected by MADL Ambassadors – a group of Nisa colleagues who help to promote MADL and the funding initiatives to retailers and encourage their involvement.

The countdown is now underway, with the first door of the special advent calendar opening on 13 December to reveal a £1,000 award to North Dorset Beekeepers Association.

This week has also seen £1,000 funding go to the Arts at the Mill CIC in Wigan (14 December), Bearded Fishermen in North Lincolnshire (15 December), and Children & Families in Grief (16 December).

A further eight good causes will be revealed up to and including Christmas Eve, concluding the £12,000 charity giveaway.

Marketing manager at MADL Helen Walker said: “We know that there are so many incredible causes across the UK that our independent retailers are keen to support, and we wanted to give something a little extra this Christmas when so many communities are struggling.

“Tying the initiative in with the 12 Days of Christmas helped to give it a festive feel as well as add in some suspense as we reveal one winner at a time during the countdown to Christmas Day.”

Published Date: December 16, 2022
Category: Wholesale Industry News