Shoppers at a Leicestershire convenience store can now enjoy a cold beer at the same time as they pick up their groceries.
Owner Sukhi Dhami said that by putting everything together under one roof, the business is driving sales as well as customer satisfaction.
“When we first launched, we designed the eating area as a coffee shop with a barista and offered cakes and light snacks. During COVID we closed it down and moved a hot unit into the store and served pastries and pizzas. They absolutely flew out and so we decided to expand by offering proper lunches in the bistro, and it has just grown from there,” Dhami explained.
The bistro has been rebranded and is now known as Pig on a Fork, with new bespoke signage and matching menus. Draft beer has just been added to the offer, making the location a choice for evening meals as well as snacks and light bites during the daytime.
“It’s a nice place for people to come and really looks the part,” said Dhami.
“Now we have added the draft beers, it means our shoppers can really treat themselves when they come in, and with it all being under one roof it is a unique set-up.
“We know lots of the big supermarkets do coffee shops and cafes, but how many offer a nice meal and a drink of wine or a cold beer?
“It is driving extra sales and we are getting so much good feedback,” he added.