Nisa’s promotes UK Independents’ Day to businesses and consumers
Nisa is promoting UK Independents’ Day, which takes place on 4 July.
In the run-up to the event, and on the day itself, Nisa is running a series of activities across its digital and social channels.
The social media campaign will target both B2B and B2C audiences with messages that support and celebrate independent retailers as well as educate consumers about the relevance of independent retailers and the role they play in communities across the UK.
A range of digital assets will also be available for Nisa retailers to use on their own channels.
Furthermore, Nisa has teamed up with the event organisers and created videos featuring Nisa retailer Jack Matthews who runs Bradley’s of Quorn with his father and brother.
Head of retail at Nisa, Victoria Lockie features in a separate video sharing her view of independent retail, an industry she has worked in for more than 30 years.
She said: “It’s important we support campaigns like this because it links with our purpose. Nisa was founded to support and help independent retailers to thrive and that is still true to this day.
“We’ve seen how incredibly versatile and agile Nisa partners, and indeed all independent retailers, are in the ways they’ve responded to the Covid crisis and found solutions to any number of problems that have come their way.
“UK Independents’ Day is a great opportunity to raise awareness, celebrate and express our gratitude to independent retailers for the fantastic contribution they make to communities everywhere.”
