Nisa Retail has launched its presell event for Christmas and Halloween, enabling Nisa retailers to focus on getting customers what they want for these special occasions.
The group points out that, although ‘normal’ business is unlikely to return any time soon, key dates in the retail calendar will still be significant for shoppers, enabling retailers to drive sales and retain customers who have been using their local shop more frequently since the Coronavirus outbreak.
Nigel Ashton, business manager for grocery, non-food and soft drinks at Nisa, said: “We believe that Halloween, which is on a Saturday this year, and Christmas, which falls on a Friday, will hold particularly significant importance as consumers look for some of life’s little luxuries to indulge in after missing out on many other occasions earlier in the year due to the pandemic.
“It is anticipated that there will be more eating occasions at home, with less eating out to celebrate, providing an increased opportunity for sales across key categories for retailers.”
The team at Nisa will be supporting partners, sharing insights on changing shopper habits and helping them to plan their requirements for later in the year.
“We believe that Nisa partners have a really comprehensive seasonal offer that should respond to the changing shopper habits and ensure they are able to stock their stores with everything their customers want and need to make the most of the big celebrations this year,” added Ashton.