Nisa launches ‘Fill Your Basket for Less’ campaign to demonstrate good value

Nisa has launched a ‘Fill Your Basket For Less’ marketing campaign to demonstrate consistently good deals across a wide range of key grocery items.

The group already offers numerous deals through promotions such as the Big Deal, the Freezer Deal and One Week Deal, and now all offers will sit beneath the umbrella of ‘Fill Your Basket For Less’, with clear and simple marketing in store and on digital channels.

Laura Gomersal, head of marketing for Nisa, said: “We know shoppers are trying to make their money go further right now and even more so as we head out of summer and into the colder months. As such, it’s important they see their local Nisa store as a go-to destination for quality products at great prices, as well as for planned missions, not just top-up shops.

“Through our ‘Fill Your Basket For Less’ campaign we are demonstrating to shoppers that Nisa retailers are trying to help them save money, routinely as part of their everyday shop.”

There will be a renewed focus on the Nisa Locally website, with big value offers headlining the site alongside tips and ideas to help consumers save money.