From the end of the year, all eggs offered by Nisa – via both depot and direct-to-store suppliers – will be free-range.
Darren Hamilton, wholesale category controller, said: “We are really proud to announce that we have made this commitment which is in line with the growing public desire for more ethically sourced products.
“All major retailers have committed to remove caged eggs from their ranges by 2025, with more than 71% of eggs currently sold in the retail sector already free-range.
“By moving early, we are giving Nisa partners the opportunity to meet the demands of customers and capture the increasing desire to buy eggs this way.”
The customer entry point on eggs moves from 89p for six caged eggs to £1 for six mixed weight free-range eggs.
To support the transition of retailers to the new free-range products, Nisa is running promotional activity from the end of December into early 2022, starting with six large free-range eggs for £1 instead of the usual £1.39 to help drive sales.