Mevalco links with restaurateurs and retailers to promote Spanish cuisine

Ten leading restaurateurs and several retailers have joined forces with Spanish food importer and wholesaler Mevalco and Asturias government’s international trade body Asturex to bring a range of specialist goods to consumers and restaurant tables from 23 January until the end of February.

The restaurateurs include the Ibérica Group, Porta Tapas, El Gato Negro Tapas, Lunya and Casa Med.

The products and suppliers being showcased include blue cheeses such as Cabrales, Gamonedo and La Peral; churned butter Imperial; raw honey producer Eria de Valles; seafood specialist Congelados Basilo; faba beans from Codilex; organic smoked cured meats producer El Cuco; Trabanco new-style ciders; and the Rialto bakery with its Moscovitas almond and chocolate cookies.

Mevalco’s managing director David Menendez said that the promotion is a new and innovative way to link together restaurants, retailers and Spanish suppliers to bring consumers an exciting line-up of Spanish ingredients.

He commented: “This is the first of what we hope will be many initiatives where we are working in partnership with Spanish government bodies to bring new culinary inspirations to the table in the UK.

“Over the past few years, Spanish food and wine have permeated the culinary landscape in the UK, and there is now profound interest in Spanish gastronomy. For this first promotion, we are working closely with our leading restaurant and retail partners to raise awareness of these incredible products.

“It’s now just as common to find Ibérico ham from Spain or Spanish olive oil in our British restaurants and gourmet supermarkets as it is to find Brie cheese from France or Parma ham from Italy. Consumers have really woken up to the magic of Spanish goods, and restaurants are increasing turning to us for fresh innovation and inspiration on their menus.”

Published Date: January 23, 2023
Category: Wholesale Industry News