Make the most of RYO with Holborn Yellow 15% POR deal

With 6.5 million kilograms of rolling tobacco sold in the UK each year and with growth of 6.5% year on year (IRI), it is crucial that you make the most of the profit opportunity RYO brings.

To maximise the RYO opportunity, wholesalers should be knowledgeable in the category, making the most of JTI Advance training modules for advice on trends, merchandising and products. Maintaining full availability and stocking a wide range of products that cater towards different retailer needs will also ensure repeat custom in your depot.

To help wholesalers tap into the growing trend for value RYO, JTI has announced a limited promotion on its popular Holborn Yellow brand. Until 6 December, JTI will be offering a 15% profit on return on 30g (RRP £11*) and 50g (RRP £18.10*) variants of the product, making it a must stock and a key driver for footfall.

Let the profits roll in!

For more information, speak to your JTI rep or visit JTI Advance.

*Wholesalers are of course free to sell JTI products at whatever price they choose

Selected wholesalers, subject to availability.