Lucozade makes Apple Blast a permanent variant

Lucozade Ribena Suntory is bringing a new addition to its permanent range this year with the Apple Blast variant.

The flavour came to market last year as a limited-edition release from then brand’s partnership with the Lara Croft franchise. Well received by convenience shoppers, it became Lucozade Energy’s third most popular flavour in independents and symbols, behind Lucozade Original and Lucozade Orange.

Apple Blast is now available in 380ml and 500ml bottles and a supporting consumer marketing campaign is planned for later in the year.

The supplier is also backing functional water brand Lucozade Sport Fitwater with marketing activity. A campaign was launched across social media in January, and influencer partnerships with actress Gemma Atkinson and social media fitness star Vic Spence will drive further brand awareness.

Tel: Lucozade Ribena Suntory 020-3727 2420

Published Date: February 22, 2019
Category: Product of the Month