Lomond – The Wholesale Food Co is repeating its ‘Welcome Back, Give Back’ campaign following its success last year.
The Glasgow-based company is slashing the prices on many of its bestselling food-to-go products to help customers boost margins as they reopen.
Launched on 1 April, the promotion will run throughout the summer months. In addition to offers on food-to-go items, prices will be cut on on many of Lomond’s core lines in categories that include bacon, chips, chicken, soft drinks and bouillon.
For April, the stand-out offer is Lomond 49 unsmoked danish back bacon 1 x 2.27kg for £6.99.
“The feedback we had from our customers last year was that our Welcome Back, Give Back campaign was a game-changer for them,” said director Barbara Henderson. “It made sense to bring it back to offer support when our customers need it most.
“Just like last year, our customers are under pressure and will be operating on much lower volumes. By offering incredible low prices on the products they most want to buy, we’re helping them to boost their margins and rebuild their businesses for the future.”
It wasn’t just customers and consumers who benefited from the ‘Welcome Back, Give Back’ campaign last year. Lomond credits the monthly promotion for helping to future-proof its business too. “By focusing on the products we knew were most in demand, not only did we see sales increase by a minimum of 100% on all key lines on offer, but we also saw a staggering 400 new customers come on board during the campaign, which we’re delighted to have retained,” said Henderson.