Leading wholesale executives sign up for 2023 MAG charity bike ride

Senior executives from foodservice wholesalers and buying groups have signed up for the 2023 wholesale sector bike ride for the landmine clearance charity MAG (Mines Advisory Group).

Organised by Tom Fender (TWC development director) and Neil Turton (non-executive director of Alliance Stores and Ty Nant Water), the ride will involve the group cycling over 400km from Chiang Rai in northern Thailand to Luang Prabang in Laos in March 2023.

People from the wholesale industry who have joined the team include:

Andrew Selley, CEO of Bidfood

Jess Douglas, HR & marketing director of Confex

Kirsty Winkel, business development manager of Confex

Gary Mullineux, managing director of Caterforce

Steve Whitwam, commercial director of Harvest Fine Foods

Martin Ward, CEO of Country Range Group

Cathal Geoghegan, managing director of Henderson Foodservice

Fender commented: “This will be our seventh international ride and we hope to get close to the £1 million raised in total for MAG, across all these rides, in 2023.  It’s fantastic that the wholesale sector continues to support these life-affirming – often life-changing – rides to support the lifesaving work MAG does repairing communities after war and conflict.

“It’s heartbreaking that 19 people are killed or seriously injured by landmines every day and half of all casualties are children.  MAG works around the world and is setting up a programme right now in the Ukraine where over 25% of land will need to be cleared of landmines and other explosive remnants of war.”

Turton added: “We have a fantastic group of cyclists getting excited by the ride.  There are only five places left and there is still time for people to sign up.

“Whether you are working for a wholesaler or a supplier, who’d not want to spend a week in the saddle in some of the most amazing countryside on this planet raising money for a UK-based, Nobel Peace Prize winning charity which does incredible humanitarian work in war-torn countries around the world?”

If you would like to sponsor the team taking on this challenge visit https://www.justgiving.com/campaign/thai-laos-cycle-challenge-2023

Published Date: November 21, 2022