KP Snacks unveils McCoy’s Epic Eats in two bold flavours

KP Snacks has introduced McCoy’s Epic Eats in two varieties: Nacho Cheese and Spicy Salsa.

Available from 20 February, the McCoy’s Epic Eats range is designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials. The new range is supported by a media campaign spanning radio and social.

McCoy’s Epic Eats are available in a 45g grab bag with an rsp of £1 and a 65g PMP, priced at £1.25 – capitalising on the strength of large format PMPs which are growing by 25.7% year on year, reports KP.

Amy Heap, marketing manager at KP Snacks, says: “McCoy’s is the original and best ridged crisp brand, synonymous with big and bold flavours. We know taste is the most important factor driving purchases in crisps, snacks & nuts and our NPD reflects flavour trends and delivers innovative new products to the category. McCoy’s Epic Eats packs that flavour punch with the same signature crunch.”

Matt Collins, trading director at KP Snacks, adds: “Consumers are always looking for products that are new and differentiated and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales.”

Published Date: January 27, 2023