KP Snacks launches KP Mini Chips in PMP format

KP Snacks has expanded its price-marked pack range with two new lines: KP Mini Chips Salt & Vinegar and KP Mini Chips Beef, both in £1.25 60g PMPs. To enhance the brand’s appeal, the KP Mini Chips range has also undergone a packaging update.

The product launch has been announced alongside a range and pricing restructure for the KP Snacks PMP portfolio. With 45 SKUs, the portfolio is designed to deliver a wide range of options at a variety of prices.

The smaller format PMP portfolio features Space Raiders in 40p PMPs, alongside classic favourites including Discos, Skips and Wheat Crunchies, available from 50p, and popular family choices including Hula Hoops core range and Pom Bear in 65p PMPs. Meanwhile, Hula Hoops Big Hoops BBQ Beef remains the best-selling PMP on the market, at £1.25 for a 70g pack.

Worth over £293 million (Nielsen), PMPs continue to be a popular format in the crisps, snacks & nuts category, with 54% of snack shoppers purchasing PMPs (Lumina).

Matt Collins, trading director at KP Snacks, says: “With inflation biting, the role of PMPs in wholesale & independent convenience retail will continue to grow in popularity and importance, demonstrating value to customers in these challenging times.

“At KP Snacks, we are committed to continuing to expand our extensive PMP portfolio with the right brands, flavours and great value price points to bolster sales for our trade partners. With the evolution to our PMP portfolio, we can continue to offer compelling and appropriate shared margins on our price-marked packs, whilst supporting new key PMP price points across our range, including £1.25.”

Published Date: January 19, 2023
Category: Product & Promotions News