KP Snacks aims to boost singles sales with new promotion
KP Snacks has launched ‘WIN £2021’, a promotion on Hula Hoops, McCoy’s, Skips, Nik Naks, Discos, and Wheat Crunchies in grab bags and £1 price-marked packs.
Running until 12 November 2021, the campaign offers shoppers the chance to ‘win the year in cash’ by simply texting a number that is highlighted on special packs. Over the course of the promotion, there are 24 cash prizes to be won.
The promotion is designed to ‘champion positivity’ during 2021 and support KP Snacks’ trade retail partners in recovering and driving their singles sales. With lunchtime still the No.1 occasion for singles (Kantar), KP Snacks is also using the opportunity to increase meal deal sales with its core brands.
Kevin McNair, marketing director, says: “We are really excited to launch this campaign and demonstrate our ongoing commitment to category recovery and growth. As we continue to see some uncertainty around when people can actually enjoy ‘experiences’ such as holidays, we feel that cash is really the most relevant prize right now, and one that every shopper wants to win, so we are thrilled to be able to bring this to our consumers.”
According to Mintel, 30% of consumers say they are worse off than 12 months ago, 25% are delaying major purchases, and 16% of consumers are finding it harder to make ends meet. With this in mind, the KP Snacks promotion aims to promote great value while offering something exciting at point of purchase.
Matt Collins, trading director, says: “Core brands play a critical role within singles and meal deals, and account for 97% of singles sales. Our new lunchtime initiative looks to recognise this, focusing on our core brands rather than NPD, with the aim to drive purchase repertoire and frequency. With this fun opportunity to ‘win the year’, we hope to give consumers an exciting reason to buy KP Snacks products as part of both lunchtime and on-the-go shopping occasions.”
