KBE Drinks, which represents a portfolio of beer and cider brands from all over the globe, including Kingfisher from India, has launched a campaign to encourage consumers back into curry houses.
The company is running a heavyweight social media campaign, ‘Curry Comeback’, which includes a competition that will give one lucky winner and 50 of their friends a reunion party at a local curry house with free food, entertainment and plenty of India’s No.1 beer.
In addition, KBE Drinks is giving one free keg of Kingfisher to every draught stockist to help restaurants reopen in style on 17 May.
Shaun Goode, chief operating officer of KBE Drinks, says: “Curry houses are such cherished community hubs and this was no more evident than in the last year. We have heard so many stories of restaurants helping to feed frontline staff and local communities. Now is our chance to give back and help encourage the UK public to support their local curry house, as soon as they feel safe to do so.”