kff invests £3 million in Aylesford site

Aylesford-based kff (Kent Frozen Foods) has invested more than £3 million in its operations over the last 18 months, and this investment has contributed to a 50% post-pandemic boom in sales.

Around £2 million has been spent on the fleet, with a further £1 million on upgrading refrigeration. The wholesaler has also invested in its digital platforms, updating its website with a fresh design, increasing customer ordering functionality and showcasing its refreshed brand identity.

Phillip White, kff managing director, said: “As part of Sysco, we have the backing of the world’s leading foodservice company, which has allowed us to invest in the business to help us grow.

In addition, kff has made improvements around the site, including upgrading facilities for employees and the kitchen.

“Over the past couple of years we have refocused the company to increase our local provenance, growing the number of Kent and South East producers that we work with.

“We’ve also spent £1 million upgrading our refrigeration, so that we can launch a much bigger ‘fresh’ range, adding more than 250 products. And we’ve made it easier for customers to access the range with new apps and an upgraded website.”

The company has increased the size of its site, taking a satellite warehouse next to its existing Aylesford premises, so that it can carry a bigger range.

White said: “The result of the investment is already being seen, with a huge increase in sales compared with before the pandemic and some fantastic feedback from customers on the new ranges.”

Published Date: August 18, 2023

Category: Wholesale Industry News