KeyStore supports Scottish Huntington’s Association Dance 100

KeyStore – the symbol group operated by JW Filshill – is supporting the Scottish Huntington’s Association as its first corporate song sponsor.

The charity is preparing to take over George Square in Glasgow on 14 May with its Dance 100 challenge to raise funds and increase awareness of Huntington’s disease.

Hundreds of families and supporters from across Scotland are expected to hit the city centre dance floor for the five-hour dance challenge, fuelled by a top DJ and spurred on by guest performers and entertainers.

KeyStore is the first business in Scotland to take up the invitation to sponsor a song to be played on the day. The company, which has independently owned convenience stores across Scotland and the north of England, is also encouraging customers and KeyStore owners to get involved by donating or going along on the day to dance.

“Keystore got on board immediately when we explained how Huntington’s disease impacts families, including young people,” said Scottish Huntington’s Association senior fundraising officer Gemma Powell.

“We’re very grateful for such a generous donation and we know their chosen song – The Key by Urban Cookie Collective – will be a big hit with our dancers.”

Sue Man, group marketing manager at JW Filshill, added: “KeyStore is committed to supporting the local areas we operate in, and community is very much at the heart of what we do. When Scottish Huntington’s Association approached us, we were happy to support.”

To join Dance 100 visit

Published Date: April 12, 2023
Category: Wholesale Industry News