KeyStore’s Christmas selection box campaign returns for third year

KeyStore – the symbol group operated by JW Filshill – is once again spreading Christmas cheer at children’s nurseries with its annual chocolate selection box campaign.

Now in its third year, the campaign was inspired by KeyStore retailer Chris Watson of KeyStore Corseford in Johnstone, Renfrewshire, who discovered that nurseries don’t always receive as much funding as primary and secondary schools.

So far this year, stores have handed out more than 5,000 festive selection boxes to over 70 nurseries and schools, from the Isle of Lewis and Elgin down to Doncaster.

Donations have also gone to some special needs schools this year after Garry Haigh, the owner of KeyStore More Peterhead, suggested they could also be part of the campaign. He already works with the Anna Ritchie School in the Aberdeenshire town.

Craig Brown, chief sales & marketing officer at JW Filshill, said: “Our retailers love this Christmas campaign and are always keen to support nurseries in their community – everyone loves seeing little faces with big smiles in the run-up to this most special time of year.

“It’s great that more KeyStore retailers than ever before have got on board with this year’s selection box campaign and it’s another way for stores to engage with their customers and local community as they build long-term customer loyalty and reap the rewards in terms of additional sales and footfall.”

The selection box campaign is run as part of the KeyStore Community Fund, which exists to support retailers who wish to develop their involvement with local charities, groups and organisations by making donations to causes that mean a lot to their customers and communities.