KeyStore brings Christmas cheer to food banks and nurseries

JW Filshill’s convenience store group KeyStore is once again encouraging retailers to support children’s nurseries in their area by donating Christmas selection boxes.

The initiative was inspired last year by long-established retailer Chris Watson of KeyStore Corseford in Johnstone, Renfrewshire, who met with his local nursery and discovered that they do not receive the same financial support as primary and secondary schools.

Craig Brown, chief sales & marketing officer at JW Filshill, said: “Chris is one of KeyStore’s most prolific community supporters so we were delighted to launch this last year and hope that the 2022 campaign will put a big smile on little faces in the run-up to Christmas once again.

“We have even more KeyStore retailers looking to take part in scheme this year with 45 nurseries and over 2,500 kids – from Sgoil An Rubha Nursery on the Isle of Lewis to West Road Nursery in Doncaster. In 2021, we distributed 1,630 selection boxes to 31 nurseries.”

JW Filshill is also encouraging retailers to support their local food bank in the run-up to Christmas by placing dumpbins in-store for customers to donate food and other items.

Brown said: “We get tremendous support for our Christmas food bank campaign from KeyStore retailers and it’s no surprise that many now support their local food bank throughout the year – not just during the festive season – given the central role they play in their communities.

“This year we have another 41 stores taking part in the scheme, with each dumpbin and branded KeyStore wrap given to retailers free of charge so it provides a really easy way for our customers to support their local community and help those in need.

“Donation points for food banks are more important than ever this year given the current cost-of-living crisis and we know that the efforts of KeyStore retailers and their customers will make a huge difference to families and individuals across the length and breadth of Scotland and the north of England.”