Kenco offers 3001 prizes including £1923 in promotion for professionals

Kenco The Coffee Company is offering workers the chance to win 3,001 Cofficionado prizes to enhance their coffee experiences.

The giveaway is part of Kenco’s £9 million package of activity this year, centring on its Cofficionado TV and social media campaign. The Cofficionado is depicted in all promotional material and is designed to encapsulate Kenco’s personality, heritage and commitment to supporting the industry.

The star prize is a voucher for £1,923 (1923 was the year Kenco was formed) but there are also various coffee-related prizes, including Tassimo coffee machines with Kenco pods,  kettles as featured in the new TV advertising campaign,  Cofficionado mugs, and bags of Millicano coffee.

Instant coffee remains the most popular type of coffee out of home, accounting for 86% of coffee sold in cash & carry, 80% in wholesale, 83% in operations and 59% of cups sold through vending (Bain).

The promotion runs from June to November and is featured on tins of Kenco Rich (750g), Kenco Smooth (750g), Kenco Decaf (500g) and Kenco Millicano (500g). Customers need to enter the promotional code on the website win1923.com to see whether they have won a prize.

Martyn Bell, category marketing manager for JDE Professional, comments: “We believe this all points to a tremendous opportunity to encourage customers and caterers to trade up to Kenco, which is well recognised and loved by UK consumers. Kenco is bought by 8.3 million UK households, with an additional 900,000 households buying into its instant coffee ranges in 2017 (Kantar). These same consumers want and expect, quality coffee when they are drinking at work or on the go, from a brand they recognise and trust.”

Delivered wholesalers, cash & carry outlets and office supply retailers can download free promotional assets, including flyer artwork, banner adverts and email templates, to alert their customers to the promotion.