JJ rebrands and expands range for consumers by 30%

JJ Foodservice has expanded its range for consumers by 30% to offer a wider selection of family-friendly products.

First launched in 2020 to support households during the COVID pandemic, the JJ Home range has now been rebranded as JJ Home Essentials.

A new dedicated Home Essentials webpage has been launched alongside the rebrand to help home customers to easily shop products by popular categories. These include meat and poultry; fish and seafood; fruit and vegetables; drinks; dairy; pastry; snacks; desserts; and hygiene & cleaning products.

The new additions to the range include smaller packs of fresh steaks, salmon portions, and diced, marinated chicken breast, microwave containers with lids in smaller pack sizes, and fresh UK potatoes. Products are available at competitive prices.

“Keeping a household afloat and feeding a big family can drain your wallet. That’s why we have expanded the range to provide more choices and incredible savings,” said Mehmet Nohutcu, senior category manager.

“Our revamped branding and marketing will encourage more people to try our Home Essentials range, bringing top-quality products right to the doorstep.”

He added: “We look forward to developing the range even further with our supplier partners.”