JJ Foodservice launches ‘Specialist Butchers’ campaign

JJ Foodservice has launched a ‘Specialist Butchers’ campaign to make Advance Order customers feel like they have their own personal butcher.

“We work with specialist butchers who only cut the meat once the order has been placed,” explained chief product officer Sezer Ozkul. “It doesn’t get fresher than that – it’s just like having your own personal butcher.”

Having already quadrupled in size since its launch last year, the Advance Order range offers premium fresh meats, fish, poultry, fruits and vegetables, sourced from UK-based suppliers. The marketplace is also being used to trial new concepts including chilled meat and vegan lasagne.

Freshly cut steaks and portioned fresh chicken are all prepared to order then vacuum sealed to preserve freshness. Boxes are labelled by customer name and sent directly to the local JJ branch for collection or delivery.

A digital media campaign is highlighting the ‘Specialist Butchers’ concept across social media and the wholesaler’s website.