JJ Foodservice launches own-brand campaign

JJ Foodservice is promoting its own-brand portfolio with a dedicated web page and a social media campaign running until February.

More than 20 brands developed in-house by the JJ team are visible on the page, including its best-selling Super Crisp Chips, Letsdough bakery range and VIVAT water. The page also features 19 product categories covering the 500 plus lines in the wholesaler’s own-brand portfolio.

“We want to make it easier for our customers to find affordable, high-quality options against a backdrop of continuous price rises,” said chief product officer Sezer Ozkul.

More than a third of total sales (36%) came from own-brand products in the financial year ending 31 March 2022, an increase of 20% on the same period the previous year.

“Our customers are recognising the savings they can make by shopping own-brand,” said Ozkul. “We are proud to be able to work with the many of the world’s leading brands together with our own-brands to be able to offer our customers a great choice.”

A social media campaign is promoting a different own-brand range every week.

Published Date: September 14, 2022
Category: Wholesale Industry News