Harlech Foodservice cuts prices to help customers beat inflation

Harlech Foodservice has slashed prices by up to 30% to help hotels, restaurants and pubs struggling to combat soaring

Chris Gregson: The Trust Our Prices campaign will make it easier for businesses to plan for the busy Christmas period.

The wholesaler has launched its ‘Trust Our Prices’ campaign, with over 300 popular lines having their prices cut or frozen until 1 January. The discounts include over 30% off the price of eggs, 26% off baked beans and tomato paste, 20% off butter and 14% off paper napkins.

Harlech head of sales Chris Gregson said: “We review our prices weekly against some of the biggest wholesalers in the UK, saving our customers time as we’ve carried out the price comparison for them.

“Our list prices were already very competitive but we appreciate that our customers have found it difficult to plan with confidence when faced with a raft of cost increases, so we have listened to them and taken the decision to lock in the prices of many of our biggest selling lines for three months.

“This gives our customers across Wales and into the North West and the Midlands the chance to plan in the knowledge that our food prices will not be going up until January at the earliest. They will be staying put or being cut if the prices we pay fall – that will give our customers some certainty in an increasingly uncertain world.

“This is something that is available to all our customers, and it couples perfectly with our fantastic service which allows customers to order online up to 10pm at night and get up to six days of delivery each week.”

The ‘Trust Our Prices’ campaign will also make it easier for businesses to plan for the busy Christmas period with the certainty that their costs will remain stable.

Gregson says: “It means they can plan their menus in the knowledge that they will be paying the same amount – or less – for the same products in December as they are now.“

Harlech Foodservice has bases at Criccieth, Chester and Merthyr Tydfil. Between the three locations, the company employs over 200 staff and delivers a choice of 5,000 product lines to cafés, restaurants, pubs and public sector customers across Wales, Shropshire, the Midlands and the North West.

Published Date: October 18, 2023
Category: Wholesale Industry News