Hancocks to run Sweetest Day events throughout the year

Hancocks is running Sweetest Day events at all 14 of its depots throughout the year. The first will take place on 9 March from 8am to 8pm.

Customers will be offered one-day, in-store only deals from well-known brands like Cadbury, Swizzels, Kingsway and Toxic Waste. These promotions will include £1 off all Kingsway 3kg bags.

In addition, customers who spend £500 in store on the day will have the chance of winning £50 worth of Crazy Candy Factory lines.

Customers will also have the opportunity to sample new products and stock up on seasonal lines.

One lucky customer from each store will walk away with a Toshiba 43 inch TV, and customers can also be entered into a prize draw to win £50 worth of love2shop vouchers.

Kathryn Hague, head of marketing at Hancocks, said: “We are so excited to bring our customers a day all about them – to give them the best offers and deals and allow them to taste samples and win some exciting prizes and giveaways.”

In other news, Hancocks has launched a Kingsway Mega Value range, comprising six popular pick & mix products: Peach Rings, Sour Bears, Sour Dummies, Jelly Blue Babies, Fizzy Cola Bottles and Fizzy Cherry Cola Bottles.

The bags range in size from 2.5kg to 3kg and retail from £7.99. The Mega Value bags have been designed to be easily identified by their yellow labelling, which differentiates them from the core range.

Hague commented: “Introducing the Mega Value range is all about moving with the current financial pressure that consumers and retailers are under and offering them the very best value for money.

“We have to remain competitive while at the same time continuing to offer our customers the top quality products and excellent service they deserve.”